Taipei City Government

The 2018 Smart City Summit & Expo grand opening will be held at the Taipei Nangang Exhibition Center for 4 continuous days starting March 27. To welcome this Smart City Summit & Expo, Taipei Smart City Project Management Office (TPMO), established by the Department of Information Technology (DOIT), has designated the CIS (Corporate Identity System) for “Taipei Smart City” in hopes to take advantage of this year’s smart city event – which attracted record-breaking number of participants – to strengthen Taipei City’s branding efforts and to market its smart industries abroad under the logo.
The Taipei’s new Smart City logo adopts the character Taipei as the core of its design, combining the elements of Chinese and English wording. Not only does it communicate to the rest of the world, the design also highlights the name of Taipei City. 
DOIT collaborated with a major visual design company to come up with the logo’s layout: where the 2 t’s from the words Smart and Taipei are symmetrical aligned to form the Chinese character of Pei (north) – which together with the character Tai forms the Chinese term Taipei. 
The visual focus of onlookers will be drawn towards the character Pei, hence signifying “Broadmindedness” and “Opening up and Embracing Innovations,” conveying the city’s willingness to accept innovative ideas. Innovative creativity of all forms is welcome in the city, echoing the acceptance and responsiveness one expects from a smart city. Emphasizing “Taipei is a smart city rich in creativity, innovation and entrepreneurship with a positive outlook”, the local government is proactive in embracing new ideas and providing dreams with a chance for realization.
DOIT pointed out that the debut of the new logo is slated for the 2018 Smart City Summit & Expo. For the upcoming exhibition, the city government has set up a total of 42 stalls to showcase a wide variety of services and technology. We invite the public to visit the “Smart Innovation” booths during the expo period, which sheds light upon a selection from ongoing smart city projects, including: Beitou-Shilin Science Park Autonomous Vehicle Test Site, AI Application, Air Pollution Tracking Monitor Platform, Internet of Things Experiment Platform and Taipei English Town.

 
Caption: The brand-new Smart Taipei logo. The design combines the Chinese character “Pei” and English to create the image of a gate, representing Taipei’s open attitude in creating a smart city.