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Representing the Happiest Country on Earth: Finland Trade Center Director Lauri RaunioPhotos - New Southbound Policy
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Representing the Happiest Country on Earth: Finland Trade Center Director Lauri Raunio

The Formosa : Finland : Fest (F : F : F) music festival will take place in Helsinki on November 27.
After hearing music by Representative Freddy Lim of the Taipei Representative Office in Finland, who is lead singer of the heavy metal band Chthonic, Representative Lauri Raunio of the Finland Trade Center in Taiwan (FTCT) said: “It’s very energizing and fits well for Finns.”

Let’s Rock! Taiwanese Heavy Metal Shreds in FinlandPhotos - New Southbound Policy
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Let’s Rock! Taiwanese Heavy Metal Shreds in Finland

Taiwan and Finland are separated by 8,000 kilometers of distance and 40 degrees of latitude, but both adhere to the universal values of human rights, freedom, and democracy.
Another thing that Taiwan and Finland have in common is heavy metal music. Representative Freddy Lim of the Taipei Representative Office in Finland tells us: “Our two countries not only have historical and geopolitical similarities, but also many similarities in terms of heavy metal creativity,

Sending Blessings to the Vatican: Hsieh Sheng-Min’s Religious Art ExhibitPhotos - New Southbound Policy
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Sending Blessings to the Vatican: Hsieh Sheng-Min’s Religious Art Exhibit

Auspicious paintings use images as visual metaphors to herald good fortune, attract blessings, and avert evil, delighting viewers with a mixture of the sacred and the secular. The Catholic Church has declared 2025 a Jubilee Year, and Hsieh Sheng-min, an expert in auspicious painting, was invited to participate in the Taiwan Cultural Year in Europe by showing his works at the Vatican.

Ocean Taiwan: Exhibiting Taiwanese Seascapes in EuropePhotos - New Southbound Policy
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Ocean Taiwan: Exhibiting Taiwanese Seascapes in Europe

When European explorers sailed to the Pacific in the mid-16th century, they discovered a green island in the deep blue sea and dubbed it “Ilha Formosa”—the beautiful island. Even today, as the airplane descends from the clouds, visitors to Taiwan still find themselves marveling at the first sight of this paradise cradled by the sea.

Exhibiting Taiwan’s Soft Power: The National Palace Museum in EuropePhotos - New Southbound Policy
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Exhibiting Taiwan’s Soft Power: The National Palace Museum in Europe

The year 2025 marks a milestone for Taiwan’s cultural diplomacy. The Ministry of Foreign Affairs has joined forces with the Ministry of Culture to curate the Taiwan Cultural Year in Europe, bringing our wonderful stories to mainstream European audiences through the bridge-building power of culture. The most eye-catching events to be held are two major exhibitions of masterpieces from the National Palace Museum: 100 Treasures, 100 Stories at the National Museum in Prague (September 11 to December

Exploring Taiwan’s Night Markets with Nguyen Thu HangPhotos - New Southbound Policy
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Exploring Taiwan’s Night Markets with Nguyen Thu Hang

Night markets are an entrée to culture, inviting everyone to experience Taiwan with their eyes, noses, and mouths. —Nguyen Thu Hang

Exploring Taiwan’s Night Markets with YouTuber KuPhotos - New Southbound Policy
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Exploring Taiwan’s Night Markets with YouTuber Ku

The utility poles and shop signs along Taiwan’s streets give you the feeling of being on the set of an Asian film. —Ku

Exploring Taiwan’s Night Markets with Mariko OkuboPhotos - New Southbound Policy
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Exploring Taiwan’s Night Markets with Mariko Okubo

Taiwan’s night markets are like a downhome meal made by combining passion with human kindness. —Mariko Okubo

The Evolving Relationship between Taiwan and France — Franck Paris, Representative of France in TaiwanPhotos - New Southbound Policy
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The Evolving Relationship between Taiwan and France — Franck Paris, Representative of France in Taiwan

Franck Paris, director of the Bureau Français de Taipei (BFT—the French Office in Taipei), arrived in Taiwan to take up his post in August of 2023. His Chinese name, Long Ye, is very cool and classy. “Long,” which means “dragon,” was chosen because he was born in a Year of the Dragon according to the Chinese zodiac, while “Ye,” meaning “blazing fire,” reflects the fact that his family name, Paris, is also the name of the French capital, which is known as the City of Light.

Taiwan and Belgium Maintain Close Ties — A Talk with the Director of the Belgian Office, TaipeiPhotos - New Southbound Policy
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Taiwan and Belgium Maintain Close Ties — A Talk with the Director of the Belgian Office, Taipei

Early in 2025, a Taiwanese convenience store rolled out a new ice cream swirl product featuring a subtly bitter Belgian chocolate complemented by rich dairy ice cream. It scored a big hit immediately upon reaching the stores, and eager consumers formed long lines to get a taste. Meanwhile, classic Belgian comics such as Hergé’s Adventures of Tintin and the Smurfs have enchanted people of all ages for many decades.