On October 28, 2024, the Taiwan Tourism Administration launched its new international promotional video highlighting the “TAIWAN – Waves of Wonder” brand. The launch was held at the Eslite Cinema in Taipei’s Songshan Cultural and Creative Park. The video, themed SHARE, DISCOVER, ENGAGE, and ENJOY, showcases Taiwan’s unique charms, natural landscapes and cultural diversity. It will air on global platforms such as CNN, BBC, and social media.