When composing a Line message, you can express your feelings with a “Mei Mei” sticker that says, “You don’t understand my style.” The drinks tumbler in your hand may be a co-branded item combining the Bugcat “Capoo” with a hand-shaken drinks bar brand. Or as you browse the web on your phone you may come across a hilarious short video of “Shaogao.” In these ways, “character intellectual property” (character IP) is making its way into our daily lives.