In an era of flourishing new media and “self-media” (or “we-media”), there are many chances and many moves, much information and many pitfalls. How do people operating in this field maintain their self-discipline against the temptations of click-through rates? In a bewilderingly varied media environment, how can consumers tell fact from fiction? In this issue, we invite two self-media founders—Fan Chi-fei and Alex Lin—to chat about media, their attitudes, and their objectives.