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A Lifeline for Southeast-Asian Families: EUI’s Remittance Services for Migrant WorkersPhotos - New Southbound Policy
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A Lifeline for Southeast-Asian Families: EUI’s Remittance Services for Migrant Workers

In the wake of the government’s promotion of “inclusive finance,” the digital smart platform designed by the financial technology enterprise Eastern Union Interactive (EUI) enables foreign migrant workers in Taiwan to simply use a downloaded app to ­remit money back to their homelands, with lower processing fees and a better exchange rate than those offered by banks. Thus they can work in Taiwan with greater peace of mind.

A World Bamboo Landmark: The Therapeutic Groves of ShibiPhotos - New Southbound Policy
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A World Bamboo Landmark: The Therapeutic Groves of Shibi

Bamboo has been rooted in the hearts and souls of East Asian literati since ancient times. In the Tang Dynasty, Liu Yanfu compared the physical traits of this evergreen perennial plant to gentlemanly virtues in “On Planting Bamboo.” The Song-Dynasty writer Su Shi commented that “the absence of bamboo breeds vulgarity,” and that “one’s residence must be graced with bamboo.” Bamboo has come to symbolize high-mindedness and moral integrity.

Bringing Together the Living and the Dead: The 170th Year of the Keelung Midsummer Ghost FestivalPhotos - New Southbound Policy
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Bringing Together the Living and the Dead: The 170th Year of the Keelung Midsummer Ghost Festival

“Three, two, one! Open the door!” On the first day of the seventh lunar month, the chairman of the Keelung joint clan association for people surnamed Zhang, Liao, and Jian opens the “shrine door” (a.k.a. “the gate to the Underworld”) at Laodagong Temple to welcome ghosts (known popularly as the “Good Brothers”) to come into the mundane world and accept offerings from ordinary people. This marks the opening of the month-long Keelung Midsummer Ghost Festival.

Crafting with Bamboo: Tradition and Modern DesignPhotos - New Southbound Policy
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Crafting with Bamboo: Tradition and Modern Design

In an age of consumerism, an infinite array of cutting-edge products jostle for our attention, but we remain fascinated by the unassuming beauty of objects that used to bolster the daily lives of our rural communities. While not all are suitable for modern ways of life, their beauty, cultural meanings, and ingenuity continue to offer inspiration to designers today.

Donggang’s Wangye Festival: Protection and BlessingsPhotos - New Southbound Policy
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Donggang’s Wangye Festival: Protection and Blessings

In ancient times, emperors would appoint envoys to travel the land investigating corruption and overseeing relief after natural disasters. Wangye worship in Taiwan features similar tours of inspection. Every three years Wen Wangye, the deity who presides at Donglong Temple in Donggang, Pingtung, is joined by five Wangye from the Heavenly Court. On behalf of the Jade Emperor, they conduct inspections, bestow blessings, and avert disasters before returning to Heaven.

Renaissance of Taiwan Bamboo — Lifestyles of Bamboo and Bamboo ShootsPhotos - New Southbound Policy
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Renaissance of Taiwan Bamboo — Lifestyles of Bamboo and Bamboo Shoots

Slender, elegant bamboo thrives all year round. The watercolor painting House Surrounded by Bamboo, by the famous Taiwanese artist Ran In-ting (Lan Yinding, 1903–1979), depicts life at a rural dwelling in a bamboo forest.
Taiwan has abundant bamboo forests, and in traditional society bamboo was an essential part of daily life. With advances in technology, the utilization of bamboo has evolved from the simple to the modern. One could even say that it has given rise to a particular lifestyle.

Winning Together! Taiwan at the Cultural OlympiadPhotos - New Southbound Policy
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Winning Together! Taiwan at the Cultural Olympiad

“Hot” is no doubt the word that best describes the summer of 2024. While the planet finds itself sweating under the blazing sun, a feeling of fraternity is spreading across the globe like wildfire. As the host of the first Olympic games since the end of the Covid-19 pandemic, Paris is the center of the world’s ardent attention.

For a Better World: Sustainable Tourism in TaiwanPhotos - New Southbound Policy
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For a Better World: Sustainable Tourism in Taiwan

At the Green Destinations Global Conference 2023, held in Tallin, Estonia, not only were all six of the Taiwanese national scenic areas that participated named in the Top 100 Green Destinations, they were all selected for the “2023 Green Destinations Top 100 Stories” list. This marked a dazzling milestone in the development of sustainable tourism in Taiwan.

Their Tales, Taiwan’s Times: Taiwan in the Eyes of ­International Comic ArtistsPhotos - New Southbound Policy
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Their Tales, Taiwan’s Times: Taiwan in the Eyes of ­International Comic Artists

The freedom and vibrancy of Taiwan’s publishing scene have not only infused the comic industry with a steady stream of fresh energy, but have also recently enticed many international comic artists to publish their works in Taiwan. Some have even crafted “Taiwan” stories from a global perspective.

Taiwanese Character IP on the World StagePhotos - New Southbound Policy
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Taiwanese Character IP on the World Stage

When composing a Line message, you can express your feelings with a “Mei Mei” sticker that says, “You don’t understand my style.” The drinks tumbler in your hand may be a co-branded item combining the Bugcat “Capoo” with a hand-shaken drinks bar brand. Or as you browse the web on your phone you may come across a hilarious short video of “Shaogao.” In these ways, “character intellectual property” (character IP) is making its way into our daily lives.