Jointly organized by the International Trade Administration and the Taiwan External Trade Development Council (TAITRA), the 2024 Taiwan Food Business Matching Tour was officially launched on 21 November 2024 in Kuala Lumpur! A total of 14 outstanding Taiwanese companies participated, showcasing a diverse range of premium products and innovative ideas.

The event drew over 30 Malaysian buyers for fruitful discussions and negotiations, fostering collaboration between Taiwan and Malaysia. Guests including Mr. James Chang, Director of TECO’s Economic Division, and Ms. Eva Peng, Director of Taiwan Trade Center Kuala Lumpur, joined the exchanges.

Malaysian buyers showed strong interest and positive feedback, underscoring the close ties between the two nations. This event set the stage for future cooperation and advancing Taiwanese food products globally for mutual success!