The Taiwan Tourism Administration has launched an innovative and visually engaging campaign in Jakarta, themed “Menyala Taiwan-ku,” to promote the multifaceted charm of Taiwan tourism. Covering an extensive area, the campaign features 310 car branding vehicles traversing Greater Jakarta, alongside 10 buses cruising along the city’s most prominent thoroughfare, Jalan Sudirman, captivating millions with Taiwan’s allure and the theme “Taiwan Waves of Wonder.”
This unique initiative brings the artistic flair of the renowned Indonesian illustration team, Tahilalats, into the spotlight. Prior to creating the designs, the team visited Taiwan to experience the island’s culture firsthand. Drawing from their signature style that resonates with Indonesian audiences, they developed three main themes for the vehicle wraps: Taiwanese Cuisine, Cultural Festivals, and Iconic Attractions. The vibrant illustrations feature highlights such as Taipei 101, the Sun Moon Lake Cable Car, oyster omelets, and bubble tea, alongside festive elements like the Taiwan Lantern Festival and the Dragon Boat Festival, offering an immersive and refreshing visual journey through Taiwan.
Art Meets Culture in a Cross-Border Collaboration
The partnership between the Taiwan Tourism Administration and Tahilalats marks a groundbreaking approach to tourism promotion. By capturing Taiwan’s essence through the authentic lens of an artistic team who personally experienced the island, the campaign brings Taiwan closer to the hearts of Indonesians. The colorful, animated vehicle designs are set to add a lively Taiwanese touch to Jakarta’s streets, offering an unforgettable visual spectacle that invites exploration and connection.
Taiwan’s Tourism Image Soars
This campaign injects new energy into Taiwan’s tourism marketing in Indonesia, further reinforcing Taiwan’s growing international profile. Notably, Taiwan secured the third spot among non-OIC destinations in the 2024 Global Muslim Travel Index, underscoring its commitment to accommodating the needs of Muslim travelers and earning widespread acclaim from Indonesian visitors.
Indonesian Travelers on the Rise
Indonesia, with its diverse population of over 270 million, including over 30 million people of Chinese descent and the world’s largest Muslim community, is a key market for Taiwan. Since establishing the Taiwan Tourism Information Center in Jakarta in early 2024, the bureau has rolled out numerous promotional activities to boost Taiwan’s brand visibility. As a result, from January to August 2024, Taiwan welcomed over 150,000 Indonesian visitors, reflecting a robust year-on-year growth of 16.39%.
New Incentives to Attract More Visitors
Mr.Chou ShiPi, Director of the Taiwan Tourism Information Center in Jakarta, announced exciting new measures to further entice Indonesian tourists. “In addition to the ‘Lucky Taiwan Trip’ promotion, offering visitors a chance to win NTD 5,000 in travel credit, we are doubling the raffle entries for returning visitors starting October 1, 2024, to increase their chances of winning. Moreover, free SIM cards and other valuable offers will be available to make trips to Taiwan even more rewarding. We invite everyone to experience the joy and warmth of traveling in Taiwan, a destination perfect for family and friends,” said Mr. Chou.
A Vision for Future Tourism Exchange
The “Menyala Taiwan-ku” campaign and associated promotional efforts not only strengthen the cultural and tourism ties between Taiwan and Indonesia but also pave the way for deeper industry collaboration. Taiwan looks forward to welcoming even more Indonesian travelers to experience its rich cultural heritage, stunning landscapes, and tantalizing cuisine.
“Menyala Taiwan-ku” Shines Bright
The “Menyala Taiwan-ku” vehicle campaign will dazzle Jakarta’s streets with vibrant and energetic visuals for the next three months. With 310 vehicles and 10 buses crisscrossing bustling districts, residents are invited to capture these striking designs, post photos on social media, and join a special contest for a chance to win fantastic prizes.
