Deputy Representative Mr James Buu and Mr. Abe Chou, Director of the Taiwan Tourism Administration, was invited to attend the opening ceremony of “Taiwan Five Senses 4: The Healing Journey” in Kuala Lumpur on the evening of September 26. Around 150 members of the media and travel KOLs participated, experiencing the healing charm of Taiwan tourism under the starry Kuala Lumpur sky.

It is worth noting that a 17-member delegation including Ms. Lai Shuw Wei, Chairperson of the Taiwan Rural Accommodation Association, and Mr. Yang Tsung Lin, Chairperson of the Taichung International Tourism Association, was also present at the event.

Mr. James Buu, remarked that the “Taiwan Five Senses” campaign has now entered its fourth edition. Each edition highlights a unique theme that allows Malaysian friends to discover Taiwan from different perspectives. He added that Taiwan represents more than just travel — it is a profound connection between people, land, and everyday life.