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Breaking the Mold: Yuantai Bamboo CraftsPhotos - New Southbound Policy
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Breaking the Mold: Yuantai Bamboo Crafts

Walking down Dingheng Street in Nantou County’s Zhushan Township, we are drawn to the retro handwritten sign of Yuantai Bamboo Crafts, a workshop that is breathing new life into a declining industry.

Making It Evergreen: Brilliant Bamboo CraftPhotos - New Southbound Policy
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Making It Evergreen: Brilliant Bamboo Craft

In modern Taiwan, traditional bamboo utensils no longer play an indispensable role in our daily lives. Nevertheless, we can still come across treasures made of bamboo in shops in Central Taiwan’s Nantou County, a stronghold of bamboo crafts.

Revitalizing the Land: Cha Tzu Tang’s Camellia RenaissancePhotos - New Southbound Policy
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Revitalizing the Land: Cha Tzu Tang’s Camellia Renaissance

Many remote small towns and villages face difficulties because of the aging and outflow of their populations. However, in one community in Yilan County, a different story is unfolding. Behind this new narrative is the “Oil-Seed Camellia Renaissance Program.”

Finding a Road Back Home: Stories of Shell GingerPhotos - New Southbound Policy
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Finding a Road Back Home: Stories of Shell Ginger

In the fairy tale Hansel and Gretel, the children leave a trail of breadcrumbs behind them on their journey, hoping to use them to find their way home. In Taiwan, the Bunun indigenous woman Takbanuaz Ishahavut Pune and the other members of the Gaia Nahuy Workshop have followed shell ginger back to their home ground to reconnect with their cultural roots and pioneer ways for young people to return to or remain in the communities where they grew up.

Taiwan’s Quintessential Flavor: Reimagining Local SaltPhotos - New Southbound Policy
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Taiwan’s Quintessential Flavor: Reimagining Local Salt

While serving up a plate of scrumptious-­looking baked fish garnished with rosemary and radishes, the waiter brings us a salt pot—a perplexing sight for those of us who are accustomed to Chinese cuisine. Whetting our curiosity, the waiter says: “You might like to try sprinkling some salt on it. This will give it a different flavor.”

Joy Rides! Cycle Touring in TaiwanPhotos - New Southbound Policy
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Joy Rides! Cycle Touring in Taiwan

Boba, TSMC, Din Tai Fung, night markets…. In addition to these well-known features, Taiwan has another strong suit, although of lower profile. It is likely to exceed your expectations when you experience it for yourself. You may in fact come to see it as a big draw for the country.

Raising Champions: The Taiwan Tale of European BreadPhotos - New Southbound Policy
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Raising Champions: The Taiwan Tale of European Bread

Foreign tourists visiting Taiwan, along with locals traveling to different cities, have popularized the trend of buying “souvenir gifts” from bakeries.
Last year’s Mid-Autumn Festival saw a surge in sales of egg-yolk pastries, with long lines forming not at traditional Chinese pastry shops, but at Western-style bakeries.
Taiwan’s baking industry is not only of high quality but also full of creativity and vitality. All of this can be traced back to the phenomenon of “champion breads.”

Healing Travel, Taiwan Style: People-Centered Medical TourismPhotos - New Southbound Policy
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Healing Travel, Taiwan Style: People-Centered Medical Tourism

Abusinessman from Hong Kong who was suffering from both Parkinson’s disease and cancer came to Taiwan, and after being treated with a combination of Chinese and Western medicine, is today back on the golf course leading the good life. Meanwhile, Taiwanese doctors treated a Vietnamese girl with end-stage leukemia using groundbreaking chimeric antigen receptor (CAR) T-cell therapy, enabling her to return to her family.

Trending Taiwan: Short Film Competition Completes Its Tenth YearPhotos - New Southbound Policy
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Trending Taiwan: Short Film Competition Completes Its Tenth Year

Over the last decade, entrants to the Trending Taiwan Short Film Competition have captured stirring depictions of Taiwan’s diversity and resilience in short films that boost international interest in our island.

Journey to the Top — From Taiwan’s Starting Point to its Highest PeakPhotos - New Southbound Policy
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Journey to the Top — From Taiwan’s Starting Point to its Highest Peak

Geopolitical developments of recent years have put Taiwan in the global spotlight. Many international travelers who have previously visited the famous tourist attractions of Taipei want to come back and explore Southern Taiwan (especially Tainan and Chiayi), to better understand our island’s history, culture, and people.