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Taiwan-Style Chicken Soup for the Soul: The Treasured Tradition of Divination through VersePhotos - New Southbound Policy
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Taiwan-Style Chicken Soup for the Soul: The Treasured Tradition of Divination through Verse

Before the Premier12 tournament of the World Baseball Softball Confederation in 2024, a netizen who felt uneasy about the event went online to the divination webpage of Donggang’s Jhen Hai Temple and received a “fortune verse” with the meaning “following hardship, rewards will follow,” thereby giving a boost to fan morale. Later the Taiwan team did indeed win the competition, adding a new aura to the practice of divination in Taiwan. But just what is it that Taiwanese ask of the gods?

Let’s Meet the Unclaimed Dead: The Youyinggong Belief SystemPhotos - New Southbound Policy
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Let’s Meet the Unclaimed Dead: The Youyinggong Belief System

“If no one were rash and reckless in their youth, why would there be shrines to youyinggong by the roadside?” This Taiwanese phrase is an admonition used by many parents to urge their children to act with caution in life. It is also a reminder of the dreams of prosperity our ancestors had for their families when they bravely crossed the sea to Taiwan. Their tenacity is recorded for posterity by later generations, while the unclaimed bodies of some of those pioneers, which lie at eternal rest in

Setting Deep Roots in India: Known-You Seed CompanyPhotos - New Southbound Policy
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Setting Deep Roots in India: Known-You Seed Company

India has the largest population of any country in the world, and among the more than 150 countries around the globe where Taiwan’s Known-You Seed Company sells seeds, India is its number-one overseas market.

Smart Manufacturing and Green Products: Delta Electronics IndiaPhotos - New Southbound Policy
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Smart Manufacturing and Green Products: Delta Electronics India

At a street corner near Khan Market in New Delhi, drivers of Indian government vehicles chat casually as they wait in line to recharge the batteries of their electric vehicles. We point to the EV charging stations, built by Taiwan’s Delta Electronics, and ask: How long does it take to recharge? How far can you drive on a single charge? The Indian drivers respond to our questions in a friendly manner as they emphasize: “This is Green India.”

The Perfection of Taiwanese Soy Sauce: The Salty Sweetness of Sunshine, Brewing Vats, and TimePhotos - New Southbound Policy
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The Perfection of Taiwanese Soy Sauce: The Salty Sweetness of Sunshine, Brewing Vats, and Time

Many Asian countries share a love for soy sauce. The soy sauces in all these countries may well share a common origin, but there are also local differences. What is unique about Taiwanese soy sauce?

Tapping into Creativity: BamboolaPhotos - New Southbound Policy
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Tapping into Creativity: Bamboola

People think that Bamboola owner Liu Wenhuang’s “puzzle boxes” are based on curio cabinets or trick boxes in Chinese craft traditions, but Liu doesn’t agree. Countering such observations, he does not mince his words: “Do you know what creativity is about?”

Breaking the Mold: Yuantai Bamboo CraftsPhotos - New Southbound Policy
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Breaking the Mold: Yuantai Bamboo Crafts

Walking down Dingheng Street in Nantou County’s Zhushan Township, we are drawn to the retro handwritten sign of Yuantai Bamboo Crafts, a workshop that is breathing new life into a declining industry.

Making It Evergreen: Brilliant Bamboo CraftPhotos - New Southbound Policy
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Making It Evergreen: Brilliant Bamboo Craft

In modern Taiwan, traditional bamboo utensils no longer play an indispensable role in our daily lives. Nevertheless, we can still come across treasures made of bamboo in shops in Central Taiwan’s Nantou County, a stronghold of bamboo crafts.

Revitalizing the Land: Cha Tzu Tang’s Camellia RenaissancePhotos - New Southbound Policy
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Revitalizing the Land: Cha Tzu Tang’s Camellia Renaissance

Many remote small towns and villages face difficulties because of the aging and outflow of their populations. However, in one community in Yilan County, a different story is unfolding. Behind this new narrative is the “Oil-Seed Camellia Renaissance Program.”

Finding a Road Back Home: Stories of Shell GingerPhotos - New Southbound Policy
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Finding a Road Back Home: Stories of Shell Ginger

In the fairy tale Hansel and Gretel, the children leave a trail of breadcrumbs behind them on their journey, hoping to use them to find their way home. In Taiwan, the Bunun indigenous woman Takbanuaz Ishahavut Pune and the other members of the Gaia Nahuy Workshop have followed shell ginger back to their home ground to reconnect with their cultural roots and pioneer ways for young people to return to or remain in the communities where they grew up.