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Branding Taiwan Through SportsPhotos - New Southbound Policy
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Branding Taiwan Through Sports

“I was impressed by the daily competition and by Taiwan’s enthusiasm,” said International Master Games Association (IMGA) president Sergii Bubka, himself a former pole-vaulting champion, after attending the World Masters Games 2025, held in Taipei and New Taipei.

#Taiwan Sensibility: The Gritty, Retro Appeal of Taiwan’s WalkupsPhotos - New Southbound Policy
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#Taiwan Sensibility: The Gritty, Retro Appeal of Taiwan’s Walkups

Koreans traveling in Taiwan often post photographs of Taiwanese street scenes on social media with the hashtag #대만감성—Daeman gamseong or “Taiwan sensibility.”
The hashtag is often attached to shots of walkup apartment buildings built at least 40 or 50 years ago, or lush greenery, or colorful neon signage. Sometimes you’ll see cars and motorcycles parked along the side of the road, parks and greenspaces, schools, tree-lined streets, pedestrian overpasses or at-grade railway crossings.

Savor the Flavor: Foreign Media Influencers Explore Taiwan’s Night MarketsPhotos - New Southbound Policy
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Savor the Flavor: Foreign Media Influencers Explore Taiwan’s Night Markets

In recent years, “Korean Wave” stars visiting Taiwan have used the popular Instagram hashtag “Taiwanese sensibility” (in Korean) for posts about daily life in Taiwan. They have highlighted Taiwan’s cultural charm—retro, unrestrained, and laid-back.
At night markets, many people stroll through at a leisurely pace in shorts and sandals, and there are countless vibrant vendors’ stands, fine foods, and kindhearted people.

Malodorous but Delicious — The Secrets Behind Stinky TofuPhotos - New Southbound Policy
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Malodorous but Delicious — The Secrets Behind Stinky Tofu

“Stinky tofu,” known in Chinese as chou doufu, is compared by some to blue cheese. It has been reported on by international media like the BBC and CNN, and a number of eateries that offer it have earned Michelin Bib Gourmand recommendations. It has even attracted a Japanese expert in fermentation to come to Taiwan. It is a dish that travelers to Taiwan should not miss out on.

Vegging Out! — On the Front Lines of Plant-Based FoodsPhotos - New Southbound Policy
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Vegging Out! — On the Front Lines of Plant-Based Foods

We have long been accustomed to thinking of vegetables as mild-flavored side dishes to go with fish and meat rather than taking a leading role on their own. But is this really the case? In response to the global trend of plant-based eating, the culinary and baking industries are proactively engaging in research and development that will give vegetables center stage.

Bean There, Done That: Taiwan’s Superior EdamamePhotos - New Southbound Policy
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Bean There, Done That: Taiwan’s Superior Edamame

In supermarkets in both Tokyo and California, one can buy edamame labeled with “Taiwan” as the country of origin. Housed inside their vivid green pods, the beans are firm to the bite, have a sweet flavor, and leave a pleasant aftertaste.

Douhua: A Not-So-Simple Sweet TreatPhotos - New Southbound Policy
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Douhua: A Not-So-Simple Sweet Treat

Douhua, usually translated as “tofu pudding” or “soybean pudding,” is a widely available and highly popular street-food sweet treat in Taiwan, though it has also been served to foreign dignitaries at state banquets. It looks like a simple dish, but Taiwanese are very particular about their douhua. It has to have a delicate texture and the syrup must be sweet but not cloying.

A Paradise for Vegetarians: Taiwan’s Meatless JourneyPhotos - New Southbound Policy
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A Paradise for Vegetarians: Taiwan’s Meatless Journey

The trend of veganism is sweeping the globe. Taiwan is not to be outdone: across our islands, 14% of the population are vegetarians, while over 40% are flexitarians. The numbers continue to grow, shoring up Taiwan’s vegetarian-related industries.

More than Just Tofu: Soy’s Many SplendorsPhotos - New Southbound Policy
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More than Just Tofu: Soy’s Many Splendors

Savory congee and rice noodle soup pair perfectly with crispy fried tofu; braised pork over rice or chicken over rice go best with a side of century egg tofu or braised tofu; and when having braised snacks or Taiwanese popcorn chicken, nothing hits the spot quite like dried tofu or tofu skin. Taiwan’s diverse range of soy products offers seemingly endless options—the makings of both grand feasts and small snacks that leave lasting impressions.

A Renaissance for Taiwan’s Soybean IndustryPhotos - New Southbound Policy
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A Renaissance for Taiwan’s Soybean Industry

Soybeans, an important ingredient in East Asian cuisine and a major source of protein for its peoples, have given rise to a diverse dietary culture. Soy milk, tofu (a.k.a. bean curd), tofu pudding, tofu skin, soy sauce, fermented tofu, dried tofu, miso, black soybeans, and soybean sprouts all are soybean-based foods, and one can say that in Taiwan soybeans are an integral part of daily life.